• Srivathsa Simha Oruganti
• Dr. C. Devaraj Verma

Software Development is a thought provoking, challenging and an exciting process. However even such an inspiring process feels monotonous for teams which are continually working on it. A few ways this reflects in the team is through, the team members seeking other systems to work on, taking up self-study/focusing on equipping themselves with alternative technologies, which might not always align with the Organizational/product vision. Failing to address these, could lead to attrition, lack of motivation which eventually leads to reduced productivity. A major increase in focus on Innovation can be observed in Organizations everywhere. This can be majorly attributed to the highly innovative products brought out by the Competitors, which are rapidly altering the product landscape. Organizations bring out many innovative initiatives to promote and harness the Innovative spirit through its hierarchies. However, major observations regarding these initiatives are that they fail to achieve everyone’s participation and they are not continuous. This article puts forth a proposal, which addresses the issues raised by continuous Software development activities and Innovative initiatives occurring within the Organization. The proposal aims to address the motivational and productivity issues caused by continuous software development activities by integrating new processes that target innovation into the current development process. This also addresses the continuity and participation issues identified during execution of Innovation initiatives. The proposal aims to be as lean as possible so that existing processes can embrace it seamlessly, while intrinsically focusing on building a culture of trust within the team.

Innovation Strategy, Scrum framework, Software development methodology, Innovation Management, Product Innovation.

"An Approach to Integrate Innovation Initiatives into Agile Software Development Process", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.267-274, June-2022, Available :http://www.jetir.org/papers/JETIRFM06047.pdf

"An Approach to Integrate Innovation Initiatives into Agile Software Development Process", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. pp267-274, June-2022, Available at : http://www.jetir.org/papers/JETIRFM06047.pdf