• Jasbir Singh Dhanjal

In the past 25 years, scholars and practitioners have paid close attention to corporate identity. Considering the many papers published in this subject, there is no comprehensive design of corporate identity and its measures. As a result, the purpose of this article is to provide a review of related research on the corporate identity construct and its components, as well as the academic and managerial consequences of this research. It's crucial to understand how and where corporate identity problems are addressed inside a business, as well as how the outcomes of these conversations are fed into the management structure. Future study could look at the perspectives of practitioners and experts on what constitutes corporate identity. Following that, some kind of qualitative analysis should be carried out in order to create some operational hypotheses that may be tested.

Corporate identity; corporate image; corporate communications; marketing communications; corporate reputation

"Determinants of the Corporate Identity Construct", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.448-452, August-2018, Available :http://www.jetir.org/papers/JETIRFR06090.pdf

"Determinants of the Corporate Identity Construct", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp448-452, August-2018, Available at : http://www.jetir.org/papers/JETIRFR06090.pdf