• Sonal Hippalgaonkar
• Shailee Delat
• Esha Jain
• Akshata Gonde,Ruchita Ajgaonkar
• Sakshi Jangam,Shruti Kadam

Consumer interest in environmental protection has grown in recent decades, alongside a shift in companies’ strategies to embrace a greener way of doing business. Green advertising is rapidly expanding and gaining popularity. Primary & Secondary Research Duration- 3months, 4 papers referred from journal. Survey of 50 people of various companies from marketing background and analysis of the same Research has addressed green marketing and advertising, their presence in social media has been largely neglected. Based on a systematic review approach, the present study addresses recent trends and developments in green advertising of social media. Green advertising content in particular have attracted significant research interest. Green scepticism and the role of generations are gaining popularity. Green advertising includes promotional messages that can address the needs and desires of consumers interested in environment.

green advertising; social media; consumer behaviour

"STUDY ON GREEN BUSINESS INFLUENCE THE GROWTH ON SOCIAL MEDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 6, page no.1-4, June-2023, Available :http://www.jetir.org/papers/JETIRFY06001.pdf

"STUDY ON GREEN BUSINESS INFLUENCE THE GROWTH ON SOCIAL MEDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 6, page no. pp1-4, June-2023, Available at : http://www.jetir.org/papers/JETIRFY06001.pdf