• Mr. Gideon. G
• Dr.K T Gopi
• Ms. Chaithra. V. N.

This paper explores the transformative impact of Artificial Intelligence (AI) on the banking and financial services sector. As AI technologies continue to advance rapidly, they are revolutionizing various aspects of the financial industry, ushering in an era of increased efficiency, personalized services, risk management, and enhanced customer experiences. this study presents a holistic view of the profound impact of AI in banking and financial services. It highlights the potential benefits of AI adoption, including increased efficiency, enhanced customer experiences, and improved risk management, while emphasizing the necessity of proactive measures to address ethical and regulatory challenges. This paper is based on secondary sources mainly research articles, annual reports and official banking websites. This article is based on analysing the AI adoption levels in the State Bank of India (SBI), Housing Development Finance Corporation (HDFC), Industrial Credit and Investment Corporation of India (ICICI) and Axis Bank. These are the chosen banks or the financial services which are analysed for their returns on assets (ROA) corresponding to Artificial Intelligence adoption at the respective banks.

Artificial Intelligence, Banking and financial services, Return on Assets, AI adoption.

"A STUDY ON IMPACT OF AI IN BANKING AND FINANCIAL SERVICES.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 1, page no.145-153, January-2024, Available :http://www.jetir.org/papers/JETIRGB06019.pdf

"A STUDY ON IMPACT OF AI IN BANKING AND FINANCIAL SERVICES.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 1, page no. pp145-153, January-2024, Available at : http://www.jetir.org/papers/JETIRGB06019.pdf