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February-2024
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
Impact factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal
UGC Approved Journal no 63975(19)
ISSN: 2349-5162 | ESTD Year : 2014 Call for Paper
Volume 11 | Issue 5 | May 2024
ISSN: 2349-5162 | ESTD Year : 2014 Call for Paper
Volume 11 | Issue 5 | May 2024
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIRGC06012
Registration ID:
532599
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Title
A STUDY ON THE IMPACT OF ARTIFICIAL INTELLIGENCE ON PERSONALIZED MARKETING
Abstract
Artificial Intelligence (AI) is a disruptive force in modern marketing, changing the way that individualized customer interactions are conducted. The goal of this research paper is to thoroughly analyze the significant influence of artificial intelligence on targeted marketing campaigns. This study looks into how these technologies allow for customized, data-driven marketing campaign strategies.
It also explores how AI-driven customization affects customer engagement, purchasing patterns, and brand loyalty. The research's conclusions provide light on the complex interactions between AI technology and tailored marketing, as well as predictions about the future course of customer-focused tactics in the digital era.
Key Words
Artificial Intelligence, Personalized Marketing, Purchase Behaviour, Limitation
Cite This Article
"A STUDY ON THE IMPACT OF ARTIFICIAL INTELLIGENCE ON PERSONALIZED MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 2, page no.93-101, February-2024, Available :http://www.jetir.org/papers/JETIRGC06012.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"A STUDY ON THE IMPACT OF ARTIFICIAL INTELLIGENCE ON PERSONALIZED MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 2, page no. pp93-101, February-2024, Available at : http://www.jetir.org/papers/JETIRGC06012.pdf
Publication Details
Published Paper ID: JETIRGC06012
Registration ID: 532599
Published In: Volume 11 | Issue 2 | Year February-2024
Page No: 93-101
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIRGC06012
Published Paper PDF: https://www.jetir.org/papers/JETIRGC06012
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