• Pritam Raju Surati
• Dr. Vishnu H. Fulzele

This research paper aims to assess the Marketing strategies used by Bamboo industry for marketing of various bamboo based product in Palghar District. Marketing strategies are considered very important for every business organization , so it must be properly planned and implemented for the success and growth of product & business. The study was done as a part of descriptive research. Convenience sampling technique was employed for selecting the sample. The primary data was collected by means of questionnaire. The analysis leads over the conclusion that the craftsmen’s have adopted old and traditional marketing strategies – Word of mouth & Relationship marketing strategy for marketing their bamboo product. The research also suggested some innovative and modern marketing strategies to be adopted by the craftsmen’s for marketing of bamboo product.

Marketing Strategies, Craftmans., Bamboo Based Product

"A study on Marketing Strategies used for Bamboo Product in Palghar District of Maharashtra.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 2, page no.141-148, February-2024, Available :http://www.jetir.org/papers/JETIRGC06017.pdf

"A study on Marketing Strategies used for Bamboo Product in Palghar District of Maharashtra.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 2, page no. pp141-148, February-2024, Available at : http://www.jetir.org/papers/JETIRGC06017.pdf