• Yash Patil
• Hasan Patel

Artificial intelligence is an important tool to improve companies' decision-making processes. It increases efficiency, encourages innovation, and reduces risk. It can analyze massive amounts of data at lightning speed to provide insights from complex data. Artificial intelligence also performs routine tasks, allowing human resources to focus on critical thinking. It allows organizations to anticipate market changes and opportunities by predicting future trends and possible outcomes. However, the use of artificial intelligence also brings with it problems such as algorithmic bias and ethical issues. Leveraging the power of artificial intelligence is critical for making strategic decisions that will shape the future of companies in the sector.

Artificial Intelligence, Business decision-making, Innovation, Data Analytics

"Role of Artificial Intelligence (AI) and Business Decision Making", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 2, page no.254-261, February-2024, Available :http://www.jetir.org/papers/JETIRGC06030.pdf

"Role of Artificial Intelligence (AI) and Business Decision Making", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 2, page no. pp254-261, February-2024, Available at : http://www.jetir.org/papers/JETIRGC06030.pdf