• Mrs. T.Sangeethasudha
• Dr.B.Revathy

The banking industry is facing several changes. Control is now in the hands of the customer, rather than the bank. Customers are driving new business models. Technology changes the traditional business transformation. Banks need to react to this new customer-driven environment with innovation in business models, operations and IT. For banks, the value proposition for cloud computing affects the entire business. Cloud technology offers a new model for delivering innovative client experiences, effective collaboration, improved speed to market and increased IT efficiency. Cloud computing provides a platform for optimizing financial services operations while creating and delivering the kind of innovative services that differentiate and propel your business forward. It is agility that will be the lifeblood of successful financial enterprises going forward, and cloud computing is one way of gaining that agility. Cloud services deliver revolutionary performance that empower the banking industry to automate and manage their processes.

A Banking, Cloud computing, cloud, model optimization

"Cloud Computing For Banking And Investment Services", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.63-66, October-2018, Available :http://www.jetir.org/papers/JETIRH006014.pdf

"Cloud Computing For Banking And Investment Services", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp63-66, October-2018, Available at : http://www.jetir.org/papers/JETIRH006014.pdf