• PRANAV SAINATH K
• S RAJULAN ROHIT
• NEHA P
• RAINAR ANGELO

This research study on the various famous personalities (celebrities) having influence over the corporations and share market prices, we relied stress on how actors, actress and other well – known persons influence the stock price and the corporation. We have obtained data of the stock prices and other line graphs to depict that effect of such influence by the celebrity. We mainly chose to do the effect made by them only for the period of the year 2018. We went on to prepare this paper with the secondary data available and is mostly based on quantitative data. This is prepared in a way it helps the some MSME companies to have knowledge about the influences. The major limitation could be it did not focus on many other greater influences.

Social media, Celebrity branding, Stock Exchanges, Sentiment.

"CELEBRITY INFLUENCE ON CORPORATE AND STOCK PRICES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.209-219, November-2018, Available :http://www.jetir.org/papers/JETIRM006021.pdf

"CELEBRITY INFLUENCE ON CORPORATE AND STOCK PRICES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp209-219, November-2018, Available at : http://www.jetir.org/papers/JETIRM006021.pdf