• Dr. YashodaDurge
• Ankita Bondre
• Ishwari Kadam

Financial institutions like banks offered services to those who required them. There was little competition amongst banks, limited advertising by them, and little differentiation in the services offered by them. Technology has affected all areas of our lives. Fintech companies have changed the way people pay money. Expectations of modern consumers are changing. ATM machines dispensing cash, convenience of 24 hours access to banking services online have changed the way people bank. The entry of new banks and app driven mobile wallets will have a significant impact on the Indian Banking sector. This exploratory paper aims to study the services offered by banks and the ones most utilized by their customers. The unit of study was small and medium business enterprises availing the services of banks and a sample of 188 such respondents were surveyed in Mumbai and Thane areas through a questionnaire. Descriptive statistics followed by cross tabulation were studied to understand the variables. Banks have to change to adapt to the changing market needs. Banks will have to focus on sales and marketing to upsell and cross sell to existing customers as well as acquire new customers

Banking, financial services

"A Study On Financial Services Offered By Banks In Mumbai & Thane", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.111-119, December-2018, Available :http://www.jetir.org/papers/JETIRP006031.pdf

"A Study On Financial Services Offered By Banks In Mumbai & Thane", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp111-119, December-2018, Available at : http://www.jetir.org/papers/JETIRP006031.pdf