• Aishvarya. K
• Dr. A.S. Saranya

Corporate social responsibility plays a vital role in the modern business world. It is a self-regulating business model that helps a company to be socially accountable — to itself, its stakeholders, and the public. By practicing corporate social responsibility, also called corporate citizenship, companies can be conscious of the kind of impact they are having on all aspects of society including economic, social, and environmental. There has been a general consensus on the argument that an organization’s CSR programs have the potential to influence employee attitude and performance. Employees’ perception of corporate social responsibility (CSR) is usually a mixture of personal experiences of internal CSR and actions that affect external stakeholders. In today’s fast - changing world for any organization, especially banking organization to operate successfully, to hold a competitive edge and to survive in the market place, establishment of goodwill is very important. Further, the globalization has created competition among financial institutions requiring them to perform according to the internationally acceptable trade practices and also persuaded them to divert their available resources for social activities. Therefore the need for CSR arises. In this context, views and opinions of the employees belonging to the Banking sector have been considered for the present study for which the objectives are as follows.

Employee Perception, Corporate Social Responsibility, Stakeholders

"BANK EMPLOYEES’ PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY WITH REFERENCE TO PUBLIC SECTOR BANKS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.169-176, January-2019, Available :http://www.jetir.org/papers/JETIRV006026.pdf

"BANK EMPLOYEES’ PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY WITH REFERENCE TO PUBLIC SECTOR BANKS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp169-176, January-2019, Available at : http://www.jetir.org/papers/JETIRV006026.pdf