ISSN: 2349-5162

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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

Unique Identifier

JETIRZ006098

Page Number

630-635

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Title

SOCIAL MARKETING - An Indian perspective

ISSN

2349-5162

Cite This Article

"SOCIAL MARKETING - An Indian perspective", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.630-635, February-2019, Available :http://www.jetir.org/papers/JETIRZ006098.pdf

Abstract

Social Marketing is a well established part of the marketing vocabulary in universities, government agencies, private non-profit organizations and private for-profit firms. Social marketing can have a major impact on society’s myriad social problems. The goal of Social marketing is to get people to think differently about old ideas and focus on new concepts that will add value to their lives. The social marketer’s task is to find new products of new production methods which do not pollute, damage or deplete scarce resources. The article addresses an attempt to ascertain whether consumers are really receiving satisfaction and whether the products in offer provide long term benefits to the quality of life. This article identifies the corporate institutions as equal partners in executing value based social programs . The paper concludes that the role of the firm must internalize into it’s marketing strategy about societal needs as necessary complements, not substitutes.

Key Words

Social Marketing & Values

Cite This Article

"SOCIAL MARKETING - An Indian perspective", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp630-635, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006098.pdf

Publication Details

Published Paper ID: JETIRZ006098
Registration ID: 197990
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19746
Page No: 630-635
ISSN Number: 2349-5162

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Cite This Article

"SOCIAL MARKETING - An Indian perspective", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp630-635, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006098.pdf




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