• Suvrashis Sarkar

Internet is a platform for information dissemination and Social media is a media for social interaction, using highly accessible publishing techniques and web-based technologies to transform and broadcast sentiments and emotions into social media dialogues. In the modern society everyone has come across such global platforms as Facebook, YouTube, and Twitter, etc. which have an interactive and sharing element, that defines them as Social Media. With the success of social media and our dependence on it, has mushroomed a dark side of piracy of privacy and piracy of originality. The enormous volume of material being published on the internet every minute and the speed at which these get shared to people around the globe on Social media creates extreme threat to the rightful authors and owners of Intellectual Property Rights (IPR). At the same time, this reality raises serious concerns for users of social media who can be exposed to the liability for infringing Intellectual Property Rights. Whether infringement of an original brand’s trademark or its message, knowingly or unknowingly infringing an original work of art or literature, etc. are concerns of high monetary impact for the original IPR authors and owners, which get overlooked in the daily rush of information sharing in the social media space. Every other business faces these issues in case of social media marketing for their brands. The objective of this paper is to highlight the important concerns of intellectual property rights in the social media space, particularly relevant to the two important area of Trademarks and Copyrights, its understanding among users and its impact on the original work of authors and owners.

Social Media, Intellectual Property Right, Infringements, Original work

"ORIGINALITY AND ITS EXPLOITATION IN SOCIAL MEDIA –WITH EMPHASIS ON INFRINGEMENT OF INTELLECTUAL PROPERTY RIGHTS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.2, Issue 7, page no.3191-3202, July-2015, Available :http://www.jetir.org/papers/JETIR1507037.pdf

"ORIGINALITY AND ITS EXPLOITATION IN SOCIAL MEDIA –WITH EMPHASIS ON INFRINGEMENT OF INTELLECTUAL PROPERTY RIGHTS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.2, Issue 7, page no. pp3191-3202, July-2015, Available at : http://www.jetir.org/papers/JETIR1507037.pdf