• V.S.Palaniammal
• A. Shakti Priya

There is a trendy technique among Big Giants- the Corporates in various industries all over the world is what CSR- Corporate Social Responsibility because CSR is very vital for the overall growth and employee motivation of all the organizations. CSR can be defined as “Corporate at its social front”. The religious and spiritual understanding helps us to be ethical and all negative attitudes should be thrown out of our lives to maintain a peaceful life for self and also for others. The bigger players of the various industries are contributing towards the CSR but there is lot of requirements from the remaining companies along with Small-Medium Enterprises to promote social welfare on their behalf. In the effective implementation of CSR the concept of Private-Public Partnership (PPP) is essential. For the success of both social responsibility and organization effectively and efficiently the Human Resource Management (HRM) plays a key role. There is a need for awareness about CSR among the Stakeholders (including society) which will lead to rapid development of socio- environmental scenario in the country which forces the corporates towards CSR. To promote CSR, the Government has framed various legislations. The legitimation process is the thread leading from Corporate Social Performance (CSP) to Corporate Reputation (CR), where the CSP is the measurement of CSR which gives the way to Corporate Value. In order to widen the CSR concept there is a necessity to research on the employees’ perception, their engagement, their motivational factors and their satisfaction towards the society and organization.

"A STUDY ON THE PERCEPTION OF EMPLOYEES ABOUT CORPORATE SOCIAL RESPONSIBILITY (CSR)- A Review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.3, Issue 7, page no.109-111, July-2016, Available :http://www.jetir.org/papers/JETIR1607023.pdf

"A STUDY ON THE PERCEPTION OF EMPLOYEES ABOUT CORPORATE SOCIAL RESPONSIBILITY (CSR)- A Review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.3, Issue 7, page no. pp109-111, July-2016, Available at : http://www.jetir.org/papers/JETIR1607023.pdf