UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 1 Issue 3
March-2014
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1701205


Registration ID:
226564

Page Number

1114-1121

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Title

CUSTOMER PERCEPTION AND SATISFACTION OF FMCG’S WITH SPECIAL REFEREENCE TO THIRUVARUR DISTRICT

Authors

Abstract

The consumer behaviour plays a vital role in marketing of fast moving consumer goods. This behaviour is affected by various factors. In the present era of globalisation needs and wants of consumers changes with time. The fast moving consumer goods (FMCG) sector contributes a lot to the growth of India’s GDP. Therefore it is necessary to identify the changes in consumer buying behaviour towards FMCG products. This paper highlights and identify the factors affecting consumer buying behaviour towards FMCG products and finally effecting their decision making process. The data for this study has been collected through questionnaire and findings have been theoretically presented. The paper reveals that consumer behaviour is largely affected by place, product, price, and promotion, physiological and psychological factors. However, effect of these factors also differs from product to product.

Key Words

Fast Moving Consumer Goods, Consumer Behaviour, Brand awareness

Cite This Article

" CUSTOMER PERCEPTION AND SATISFACTION OF FMCG’S WITH SPECIAL REFEREENCE TO THIRUVARUR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.1, Issue 3, page no.1114-1121, March-2014, Available :http://www.jetir.org/papers/JETIR1701205.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

" CUSTOMER PERCEPTION AND SATISFACTION OF FMCG’S WITH SPECIAL REFEREENCE TO THIRUVARUR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.1, Issue 3, page no. pp1114-1121, March-2014, Available at : http://www.jetir.org/papers/JETIR1701205.pdf

Publication Details

Published Paper ID: JETIR1701205
Registration ID: 226564
Published In: Volume 1 | Issue 3 | Year March-2014
DOI (Digital Object Identifier):
Page No: 1114-1121
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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