• Bijay Kumar Gupta

Marketing is an important aspect of management which plays a key role in transforming out production-oriented company to consumer-oriented. Consumption is the sole purpose of all the production. But unfortunately, this has been generally found difficult to translate into policies and practices. There is over emphasis on investment and resources allocation to the neglect of the detailed attention to the problem of how the product and services resulting from investment should actually be distributed. This paper deals with the various aspects of marketing problems of S.S.I.

Marketing, Distribution, Entrepreneur, Retail Outlet, Marketing Cost

"Marketing Problem of S.S.I. In Bihar", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.1, Issue 3, page no.2056-2058, August-2014, Available :http://www.jetir.org/papers/JETIR1701331.pdf

"Marketing Problem of S.S.I. In Bihar", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.1, Issue 3, page no. pp2056-2058, August-2014, Available at : http://www.jetir.org/papers/JETIR1701331.pdf