UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 1 Issue 6
December-2014
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1701398


Registration ID:
303193

Page Number

2463-2469

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Title

Perception of Gender towards E-banking services in Surat City

Abstract

The Banking sector plays a vital role in the economy of any country. It provides credit to all the sections of the society. India is not only the world’s largest independent democracy but it is also an emerging economic giant. Banks plays a dominant role to support socio-economic matters which helps in attaining development of a country. The Banking industry is a rapidly growing industry in India. It is a backbone of the modern business. This paper aims to study Male customer’s perception towards E-banking services, to Study Female customer’s perception towards E-banking services and to compare between the Male and Female customers perception towards E-banking services. The Study is descriptive and exploratory type of research. Primary data is collected from 1050 respondents through pre-tested questionnaire from 14 banks out of which 8 are public sector banks and 6 are private sector banks in Surat city and secondary data is collected from journals, articles, research paper, books and etc. Statistical tools and techniques used is Independent t-test to compare the mean values between two independent groups.

Key Words

E-banking, Customers, Perception, Male, Female.

Cite This Article

"Perception of Gender towards E-banking services in Surat City ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.1, Issue 6, page no.2463-2469, December-2014, Available :http://www.jetir.org/papers/JETIR1701398.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Perception of Gender towards E-banking services in Surat City ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.1, Issue 6, page no. pp2463-2469, December-2014, Available at : http://www.jetir.org/papers/JETIR1701398.pdf

Publication Details

Published Paper ID: JETIR1701398
Registration ID: 303193
Published In: Volume 1 | Issue 6 | Year December-2014
DOI (Digital Object Identifier):
Page No: 2463-2469
Country: surat, gujarat, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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