• Dr. Prafulladatta P. Kulkarni

India has a rich tradition and culture so far as education is concern. In ancient times there were Ashrams, where students were living with their Gurus with the sole aim of learning. That was the holistic system of learning. That was the ‘Gurukul System’. Even there were great centres of learning of a world repute like ‘Nalanda’ and ‘Takshila’ - the ancient Indian Universities. They were the centre of quality education and excellence. They were the strong education brands. All these are regaining its importance in those modern days. Nowadays, our education system is undergoing through the process of transformation. In coming years the new policy will take place of the existing one, which will demand for a lot of new things. Not only in India, but all over the world massive changes in terms of policy, governance, structure and status of higher education are continuously taking place. Most importantly, the changes such as modernization, diversification, decentralization, internationalization and increase in competition are becoming a common phenomenon. Therefore, in these days of Liberalization, Privatization, Globalization (LPG) and Competition, marketing of education as a service is of great significance. In fact, the higher education institutions in particular are supposed to create a strong education brand of their own.

Marketing of Education Service, Branding of Higher Education Institutions (HEIs), Need for Branding, Ways for Branding, Guidelines for Branding.

"BRANDING OF HIGHER EDUCATION INSTITUTIONS (HEIs)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.3, Issue 8, page no.802-804, August-2016, Available :http://www.jetir.org/papers/JETIR1701528.pdf

"BRANDING OF HIGHER EDUCATION INSTITUTIONS (HEIs)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.3, Issue 8, page no. pp802-804, August-2016, Available at : http://www.jetir.org/papers/JETIR1701528.pdf