• Amit Sharma

Marketers are continuously studying their consumers. Consumer behaviour is a topic that these marketers are becoming increasingly interested in as they aim to make their products and services more appealing to consumers. Marketers have always been fascinated by consumers' spontaneous purchase behaviour. Because many consumer purchases are made at the spur of the moment, it's critical to understanding the elements that influence this type of behaviour. The major goal of the study is to figure out how impulse buying behaviour influences the purchase of fashion retail items.

impulse-purchase ; fashion-buying; fashion; retail; impulse-buying.

"A STUDY OF INFLUENCING FACTORS IN FASHION RETAIL IMPULSE BUYING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.2, Issue 7, page no.1208-1214, July-2015, Available :http://www.jetir.org/papers/JETIR1701587.pdf

"A STUDY OF INFLUENCING FACTORS IN FASHION RETAIL IMPULSE BUYING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.2, Issue 7, page no. pp1208-1214, July-2015, Available at : http://www.jetir.org/papers/JETIR1701587.pdf