• ANITA VERMA

To proficiently disparage the rural market a dealer must linkage it to the events assumed by the rural population. Also, it can be exhausted in massive numbers to vest the relationship of the brand with the inestimable observances, amusements, commemoratives, expositions to entice rural get-togethers.All-round the world India has the abundant aptitude for operating in the rural marketplace. Such marketplaces are price discerning and are associated with regional proceeds. An attempt is supported out to boost the advancement of brand semblance in the rural marketplaces. They are ascertaining the unit in which rural populations are in a heightened shape of dealings with a exalted eminent positioning per capita income. This is credibly skillful by expending the diverse rural conventional media for employing the unexploited latent for influencing rural ranges by making use of local languages. Rural India brings about the substance of our marketplaces and promotes in the direction of yielding a sizeable amount of the national income. Rural markets are progressively acquiring a slice of prominence in the marketing forecasting practice by the sellers. Rural marketing embraces arduous personal selling fortitudes in comparison to urbanite marketing.

Rural market, Brand, Rural Branding

"AN INSIGHT INTO THE CHALLENGES FACED BY RURAL MARKETERS- ENTREPRENEURSHIP AND BRAND AWARENESS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.3, Issue 5, page no.1287-1293, May-2016, Available :http://www.jetir.org/papers/JETIR1701598.pdf

"AN INSIGHT INTO THE CHALLENGES FACED BY RURAL MARKETERS- ENTREPRENEURSHIP AND BRAND AWARENESS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.3, Issue 5, page no. pp1287-1293, May-2016, Available at : http://www.jetir.org/papers/JETIR1701598.pdf