• ANITA VERMA

Businesses in the progress of marketing as green companies have started gaining. The governments are recompensing a consideration to environmental matters like global warming, pollution, and recoiled captivating phases to avert environmental pollution. Nowadays, Worldly concern looks more environmentally friendly than before, henceforth corporations should formulate and promote as ecologically friendly. Green marketing is evolving as a widespread persuasive approach as a result of enhanced customer understanding and apprehensions. Therefore, an extensive assortment of happenings is shielded underneath green marketing practices. It comprises amending the merchandise, assembling vicissitudes in the manufacture procedure and packing, as well as adjusting advertising positively.

Green marketing, Eco friendly, Ecological Marketing, Green products.

"A STUDY OF GREEN CONSUMPTION PATTERNS OF CONSUMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.1, Issue 2, page no.1495-1498, July-2014, Available :http://www.jetir.org/papers/JETIR1701627.pdf

"A STUDY OF GREEN CONSUMPTION PATTERNS OF CONSUMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.1, Issue 2, page no. pp1495-1498, July-2014, Available at : http://www.jetir.org/papers/JETIR1701627.pdf