• Dr.S.Pratap Simha Netaji
• Dr.G.Maheswaran

Cosmetics are expensive products and the major reason behind the exorbitant cost is the heavy amounts paid to the models, who endorse these products or advertising agencies that produce such advertisements and create a market for the product. Ultimately the person who really pays for all this is the end-user that is the consumer, as all these costs are added to the cost of the product. But with the modern era, the demand towards the cosmetic products has been increasing due to craze of using cosmetic among generation Y people, particularly the girl studying with colleges. The main objective of the study is to analyze the attitude of the girl customers towards cosmetic products. For this purpose a sample of 250 was collected from girl respondents who were studying in various colleges in Coimbatore district were percentage analysis, descriptive statistics, Kruskal Wallis test, One-way Anova and factor analysis were used as tools to analyze the data. The conclusion is that the girl customers are satisfied towards cosmetic products available with the market and further enhancement has to be done with products towards further satisfaction.

Cosmetics, Women consumers and Buying behaviour

"A STUDY ON BUYING BEHAVIOUR OF HERBAL COSMETICS AMONG WOMEN CONSUMERS WITH REFERENCE TO COIMBATORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.2, Issue 12, page no.1526-1535, December-2015, Available :http://www.jetir.org/papers/JETIR1701633.pdf

"A STUDY ON BUYING BEHAVIOUR OF HERBAL COSMETICS AMONG WOMEN CONSUMERS WITH REFERENCE TO COIMBATORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.2, Issue 12, page no. pp1526-1535, December-2015, Available at : http://www.jetir.org/papers/JETIR1701633.pdf