UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 1 Issue 2
July-2014
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1701657


Registration ID:
317795

Page Number

1703-1712

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Title

A Study on the Motivating factors influencing women in procurement of Health insurance

Authors

Abstract

People all over the world realize the importance of health insurance policy as the unforeseen uncertainties have become the order of the day. The purpose of this study is to have a clear understanding of the factors which influence the purchase decision of health insurance among women, so that the marketers and policy makers can engage them in a better way as customers of health insurance policies. There is a huge opportunity in the health insurance market especially in the women segment which is quite under served. The data has been collected from 200 respondents with the help of questionnaire and the results of EFA indicate five factors, namely: quality of service, promotional factors, financial factors, benefits and coverage and convenience which influence buying decision among women in Tamil Nādu towards health insurance.

Key Words

women buyers, decision making, health insurance

Cite This Article

"A Study on the Motivating factors influencing women in procurement of Health insurance", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.1, Issue 2, page no.1703-1712, July-2014, Available :http://www.jetir.org/papers/JETIR1701657.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A Study on the Motivating factors influencing women in procurement of Health insurance", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.1, Issue 2, page no. pp1703-1712, July-2014, Available at : http://www.jetir.org/papers/JETIR1701657.pdf

Publication Details

Published Paper ID: JETIR1701657
Registration ID: 317795
Published In: Volume 1 | Issue 2 | Year July-2014
DOI (Digital Object Identifier):
Page No: 1703-1712
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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