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September-2015
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
Impact factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal
UGC Approved Journal no 63975(19)
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1701792
Registration ID:
403381
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Title
RURAL MARKETING REVOLUTION IN INDIA – THE INFORMATION TECHNOLOGY WAY
Authors
Abstract
The global revolution in information and telecommunication technologies has created an opportunity to assist rural population in making informed decisions. Information Technology (IT) is a strategic tool in the successful deployment of new technologies and the international competitiveness of agricultural producers. The main purpose of this paper is determination the role of information technology in improvement of rural marketing in India. Various IT tools and techniques have been explored to acquire market These tools include: Word Wide Web, Mobile Phones and Word Space Satellite Radio. The combination of theses technologies affords a unique opportunity to overcome the challenges in the remote areas.
Key Words
Information technology, rural marketing, government initiatives.
Cite This Article
"RURAL MARKETING REVOLUTION IN INDIA – THE INFORMATION TECHNOLOGY WAY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.2, Issue 9, page no.664-672, September 2015, Available :http://www.jetir.org/papers/JETIR1701792.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"RURAL MARKETING REVOLUTION IN INDIA – THE INFORMATION TECHNOLOGY WAY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.2, Issue 9, page no. pp664-672, September 2015, Available at : http://www.jetir.org/papers/JETIR1701792.pdf
Publication Details
Published Paper ID: JETIR1701792
Registration ID: 403381
Published In: Volume 2 | Issue 9 | Year September-2015
Page No: 664-672
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1701792
Published Paper PDF: https://www.jetir.org/papers/JETIR1701792
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