UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 2 Issue 9
September-2015
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1701792


Registration ID:
403381

Page Number

664-672

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Title

RURAL MARKETING REVOLUTION IN INDIA – THE INFORMATION TECHNOLOGY WAY

Abstract

The global revolution in information and telecommunication technologies has created an opportunity to assist rural population in making informed decisions. Information Technology (IT) is a strategic tool in the successful deployment of new technologies and the international competitiveness of agricultural producers. The main purpose of this paper is determination the role of information technology in improvement of rural marketing in India. Various IT tools and techniques have been explored to acquire market These tools include: Word Wide Web, Mobile Phones and Word Space Satellite Radio. The combination of theses technologies affords a unique opportunity to overcome the challenges in the remote areas.

Key Words

Information technology, rural marketing, government initiatives.

Cite This Article

"RURAL MARKETING REVOLUTION IN INDIA – THE INFORMATION TECHNOLOGY WAY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.2, Issue 9, page no.664-672, September 2015, Available :http://www.jetir.org/papers/JETIR1701792.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"RURAL MARKETING REVOLUTION IN INDIA – THE INFORMATION TECHNOLOGY WAY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.2, Issue 9, page no. pp664-672, September 2015, Available at : http://www.jetir.org/papers/JETIR1701792.pdf

Publication Details

Published Paper ID: JETIR1701792
Registration ID: 403381
Published In: Volume 2 | Issue 9 | Year September-2015
DOI (Digital Object Identifier):
Page No: 664-672
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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