UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 2 Issue 1
January-2015
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1701932


Registration ID:
510166

Page Number

575-586

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Title

Unlocking Customer Purchase Behavior: Market Basket Analysis using Association Rule Mining

Abstract

Market basket analysis (MBA) otherwise called affiliation rule learning or liking examination, is an information mining procedure that can be utilized in different fields, like showcasing, bioinformatics, schooling field, atomic science and so forth. The primary point of MBA in advertising is to give the data to the retailer to comprehend the buy conduct of the purchaser, which can help the retailer in right direction. There are different calculations are accessible for performing MBA. The current calculations work on static information and they don't catch changes in information with time. Be that as it may, proposed calculation mine static information as well as gives a better approach to consider changes occurring in information. This paper talks about the information mining method with the end goal that affiliation rule mining and give another calculation which may accommodating to look at the client conduct and helps with expanding the deals

Key Words

Data Mining, Business Analysis, KDD, MBA, Bunching, and Grouping.

Cite This Article

"Unlocking Customer Purchase Behavior: Market Basket Analysis using Association Rule Mining", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.2, Issue 1, page no.575-586, January-2015, Available :http://www.jetir.org/papers/JETIR1701932.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Unlocking Customer Purchase Behavior: Market Basket Analysis using Association Rule Mining", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.2, Issue 1, page no. pp575-586, January-2015, Available at : http://www.jetir.org/papers/JETIR1701932.pdf

Publication Details

Published Paper ID: JETIR1701932
Registration ID: 510166
Published In: Volume 2 | Issue 1 | Year January-2015
DOI (Digital Object Identifier):
Page No: 575-586
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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