• Dr. C.C. Motiani

Viral Marketing Communication, an electronic form of word-of-mouth has marked the advancements in global corporate world. Although, VMC is still in its premature stage, there had been few researches regarding its operation and future trends. In addition, consumer perspective towards utilization of VMC to increase brand value is still to be evaluated. The purpose of this study is to experimentally test the effectiveness of viral marketing and branding efforts done through Facebook and gauge the user preferences regarding various ad types. For the purpose of data collection, an online questionnaire (webinar) has been prepared using Google docs. Sample size being 107, the respondents includes SNS users of age group 20 to 30. Empirical analysis of data is done using MS-Excel and the studyreveals some interesting relations, which further can be considered while designing and developing any advertisement or viral marketing efforts on Facebook.Furthermore, it can be stated that the online presence of the company strongly influence customer perception regarding the brand.

Facebook, Advertisement, online marketing, Social media, Viral Marketing

"Viral marketing through social media in India: A case Study of Facebook", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.2, Issue 7, page no.849-858, July-2015, Available :http://www.jetir.org/papers/JETIR1701971.pdf

"Viral marketing through social media in India: A case Study of Facebook", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.2, Issue 7, page no. pp849-858, July-2015, Available at : http://www.jetir.org/papers/JETIR1701971.pdf