UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 2 Issue 7
July-2015
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1701971


Registration ID:
519549

Page Number

849-858

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Title

Viral marketing through social media in India: A case Study of Facebook

Abstract

Viral Marketing Communication, an electronic form of word-of-mouth has marked the advancements in global corporate world. Although, VMC is still in its premature stage, there had been few researches regarding its operation and future trends. In addition, consumer perspective towards utilization of VMC to increase brand value is still to be evaluated. The purpose of this study is to experimentally test the effectiveness of viral marketing and branding efforts done through Facebook and gauge the user preferences regarding various ad types. For the purpose of data collection, an online questionnaire (webinar) has been prepared using Google docs. Sample size being 107, the respondents includes SNS users of age group 20 to 30. Empirical analysis of data is done using MS-Excel and the studyreveals some interesting relations, which further can be considered while designing and developing any advertisement or viral marketing efforts on Facebook.Furthermore, it can be stated that the online presence of the company strongly influence customer perception regarding the brand.

Key Words

Facebook, Advertisement, online marketing, Social media, Viral Marketing

Cite This Article

"Viral marketing through social media in India: A case Study of Facebook", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.2, Issue 7, page no.849-858, July-2015, Available :http://www.jetir.org/papers/JETIR1701971.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Viral marketing through social media in India: A case Study of Facebook", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.2, Issue 7, page no. pp849-858, July-2015, Available at : http://www.jetir.org/papers/JETIR1701971.pdf

Publication Details

Published Paper ID: JETIR1701971
Registration ID: 519549
Published In: Volume 2 | Issue 7 | Year July-2015
DOI (Digital Object Identifier):
Page No: 849-858
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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