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December-2015
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
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UGC Approved Journal no 63975(19)
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1701A88
Registration ID:
532565
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Title
RURAL MARKETING IN INDIA: POTENTIAL OPPORTUNITIES AND CHALLENGES
Authors
Abstract
The Indian rural market has a massive demand base and offers great opportunities to marketers. Two-thirds of Indian consumers reside in rural areas and almost half of the national income is comes from there. There indeed is a place for premium products, but consumers in rural market for those products are spread and hard to reach. Therefore, such products can be left to be bought from the adjacent urban centre. The appeal of rural market is in their size as mass markets. Those who plan products for such mass markets will flourish and grow up rapidly.
Key Words
Rural marketing, Agricultural Inputs, Consumer Attitude, Strategies & Buying Motives.
Cite This Article
"RURAL MARKETING IN INDIA: POTENTIAL OPPORTUNITIES AND CHALLENGES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.2, Issue 12, page no.609-617, December-2015, Available :http://www.jetir.org/papers/JETIR1701A88.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"RURAL MARKETING IN INDIA: POTENTIAL OPPORTUNITIES AND CHALLENGES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.2, Issue 12, page no. pp609-617, December-2015, Available at : http://www.jetir.org/papers/JETIR1701A88.pdf
Publication Details
Published Paper ID: JETIR1701A88
Registration ID: 532565
Published In: Volume 2 | Issue 12 | Year December-2015
Page No: 609-617
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1701A88
Published Paper PDF: https://www.jetir.org/papers/JETIR1701A88
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