• Adari Kishore Kumar
• Prof. D. Surya Prakasa Rao

Starting a new business is an experimental and chaotic strategic process and the startup companies have their own unique strengths and weaknesses attributed by their nurturing environment. The business Environment for start-up development can be understand through studying the social, economic, political, legal, technological, cultural and natural environment including global warming, pollution, resource depletion and sustainable development etc. The virtual and vital precondition for the nation’s development is vested in the development of agriculture. But, the reality shows that the rural India has low income, less investment and fewer water supplies to facilitate agriculture. By and large, farmers are a part of start-ups chain and in recent past, it is realized to have direct contact with farmers to enhance the sectoral contribution of agriculture towards the national economy. Thus, the present paper focuses on the concept of ‘Agripreneurship” i.e., agriculture as entrepreneurship which is the primary macro-economic factor and essential for the development of start-up businesses. The declined contribution of agriculture results in structural changes in the economy and necessitates remedial and forward steps for improvement. One such step could be establishing new businesses such as processing certain agricultural produce. Thus, the present paper emphasizes the need to realize the importance of start-up businesses based on the field of agricultural products and investigates into such opportunities for Agripreneurs.

Start-ups, Business Environment, Agripreneurship, Agripreneurs, Sustainable Development.

"AGRICULTURE: AN INDISPENSABLE ECONOMIC FACTOR FOR START-UP DEVELOPMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.2, Issue 8, page no.422-427, August-2015, Available :http://www.jetir.org/papers/JETIR1701B60.pdf

"AGRICULTURE: AN INDISPENSABLE ECONOMIC FACTOR FOR START-UP DEVELOPMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.2, Issue 8, page no. pp422-427, August-2015, Available at : http://www.jetir.org/papers/JETIR1701B60.pdf