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January-2017
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
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UGC Approved Journal no 63975(19)
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ISSN: 2349-5162 | ESTD Year : 2014 Volume 13 | Issue 3 | March 2026
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ISSN: 2349-5162 | ESTD Year : 2014 Volume 13 | Issue 3 | March 2026
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1701B68
Registration ID:
544060
Page Number
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Title
AN EMPIRICAL STUDY ON STRATEGIC MARKETING MANAGEMENT
Authors
Abstract
Strategic marketing management is a critical component of business success, involving the planning, execution, and analysis of marketing strategies to achieve organizational goals. This empirical study aims to explore the concepts, importance, and practical applications of strategic marketing management. By examining real-world case studies and analyzing empirical data, the study provides insights into effective marketing strategies and their impact on business performance.
Key Words
Strategic Marketing Management, Segmentation, Targeting, and Positioning.
Cite This Article
"AN EMPIRICAL STUDY ON STRATEGIC MARKETING MANAGEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 1, page no.452-455, January-2017, Available :http://www.jetir.org/papers/JETIR1701B68.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"AN EMPIRICAL STUDY ON STRATEGIC MARKETING MANAGEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 1, page no. pp452-455, January-2017, Available at : http://www.jetir.org/papers/JETIR1701B68.pdf
Publication Details
Published Paper ID: JETIR1701B68
Registration ID: 544060
Published In: Volume 4 | Issue 1 | Year January-2017
Page No: 452-455
Country: Malda, West Bengal, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1701B68
Published Paper PDF: https://www.jetir.org/papers/JETIR1701B68
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