• L. Narayana Swamy

Abstract: Consumer is the real deciding factor for all economic activities. It is now universally accepted that the extent of consumer protection is a true indicator of the level of progress in a nation. Protection and promotion of consumer rights and interests is a vital function of the government of any economy. It is basically a social and political necessity and is essential for all round progress of the country. Consumers need to be made aware and educated about their existing rights. The Consumer Protection Act, 1986 is the most important legislation enacted to provide for effective safeguards to consumers against various types of exploitations and unfair dealings. Protecting the interest of the consumers has been one of the major concerns of the government. Several policies and legislations have been in place in order to promote the concerns of the consumers and grant them the rights of choice, safety, information and redressal and for this, there is a well-placed organizational set up both at the central and the state level. In today's changing market scenario, there is an increasing necessity of empowering the consumers through education and motivation regarding their rights and responsibilities. Given all such initiatives, it is the prime responsibility of the consumer to bring to the notice of the concerned authorities, any violation of their rights. Only then can we assure substantial consumers protection and establish distributive justice to all.

Keywords: Consumer, Consumer Protection, Consumer Rights, Goods/ Product, Services,

"THE ROLE OF CONSUMER PROTECTION ACT IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.1, Issue 2, page no.127-130, July-2014, Available :http://www.jetir.org/papers/JETIR1701C68.pdf

"THE ROLE OF CONSUMER PROTECTION ACT IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.1, Issue 2, page no. pp127-130, July-2014, Available at : http://www.jetir.org/papers/JETIR1701C68.pdf