• Arindam Metia

The primary objective of this research is to examine the influence of psychological factors, including overconfidence bias, conservatism bias, herding behaviour, and availability bias, on mutual fund investment decisions in West Bengal, India. The study also aims to determine the physiological factors influencing investors’ decision-making of mutual fund schemes and to propose a structural model highlighting the interrelationships among factors to facilitate investors' decision-making. The study found that availability bias, conservatism, herding, and overconfidence act as determinants of investment decisions regarding mutual fund investment

Behavior finance, mutual fund, structural equation model, West Bengal

"Behavioral Factors Influencing Mutual Fund Investment: A Case Study of West Bengal", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.3, Issue 9, page no.549-555, September 2016, Available :http://www.jetir.org/papers/JETIR1701D31.pdf

"Behavioral Factors Influencing Mutual Fund Investment: A Case Study of West Bengal", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.3, Issue 9, page no. pp549-555, September 2016, Available at : http://www.jetir.org/papers/JETIR1701D31.pdf