• Subhashish Mishra

The era of travel booking over the counter after following long ques and hotel bookings over telephone is not very unfamiliar to us, there was a time people used to avoid travelling just due to the hassle of arranging everything. But today with the help of technology you could get an array of tourism plans like a well-set menu in you drawing room just through the swipe of your mobile phone. Information technology has empowered you just to plan and book your vacation in minutes sitting at your comfort. Being totally unknown to a place booking vacations just by the picture advertised by the hotel is also not recommendable, that is when Technology came up with check ins and reviews. A method by which visitors could actually write down their experience to recommend the hotel of their choice to others or warn about the hotels to other prospective customers. Nearly 93% of all searches are re-directed by search engine out of which google holds 95.9% in India. This research study has been conducted to identify the impact of google reviews by customers and how it impacts the room sales, the participants of the study are 45 front desk staffs from 13 hotels and 118 guests from these hotels. The study revealed that 78% of the guest who visited the hotel chose the hotel after reading the google reviews of other customers. Also 76% confirmed that they are going to update their review about the hotel on google review as well. Today online reviews have become the predominant source of prospective clients that owners once assumed. If not handled professionally you might loose a major stake of your business to your competitors

Hospitality Industry, Multilingualism, Hospitality Education

"The Influence of Google Reviews on Hotel Room Sales: A Case Study of Hotels in Ahmedabad ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.3, Issue 6, page no.696-705, June-2016, Available :http://www.jetir.org/papers/JETIR1701D53.pdf

"The Influence of Google Reviews on Hotel Room Sales: A Case Study of Hotels in Ahmedabad ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.3, Issue 6, page no. pp696-705, June-2016, Available at : http://www.jetir.org/papers/JETIR1701D53.pdf