• Bhabani Shankar Padhy
• R Kumar Bhaskar

In a developing economy like India, a large population at the bottom of the pyramid segment faces structural barriers while attempting to avail of quality healthcare services. Reliability, affordability, and accessibility of health care remain a challenge. An emerging narrative captures this challenge and transforms it into an opportunity where innovative business models while addressing social depravations can simultaneously generate financial value. There are healthcare enterprises driven by passionate and visionary entrepreneurs who operate under severe resource constraints towards designing and delivering low-cost high quality and scalable market solutions for the underprivileged. The current investigation attempts to explore the purpose of this research paper is to understand the causal operational features of these business enterprises professing long-term sustainability along with generating socio-economic value. This is an empirical study involving multiple case analyses, with the data points being extracted from existing studies and enterprise webpages of four affordable healthcare ventures. These selected ventures strive to manifest desirable socio-economic transformation in the underprivileged population residing in rural/semi-urban areas. This case study investigation reflects the critical operational features of these ventures with their target segment at the BOP. They deliver common value proposition in terms of providing services focusing on accessibility, affordability, acceptability and awareness). They leverage on collaborate stakeholder engagement, localized skills enhancement, experiential learning, innovative enterprise structures, passionate leadership, technology integration, and a scale-up mindset. The intention behind this endeavor is to explore and highlight the knowledge and managerial values, catalyze forthcoming investigations, and guide future entrepreneurs engaged with the bottom of the pyramid segment.

“Bottom of the pyramid”, “Rural healthcare”, “Low-income markets”, “Emerging markets”, “Shared value”, “Developing countries”, “Poverty”.

"Exploring Innovative Models for Affordable Healthcare Services in India A Bottom of The Pyramid Approach", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 3, page no.582-597, March-2017, Available :http://www.jetir.org/papers/JETIR1703103.pdf

"Exploring Innovative Models for Affordable Healthcare Services in India A Bottom of The Pyramid Approach", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 3, page no. pp582-597, March-2017, Available at : http://www.jetir.org/papers/JETIR1703103.pdf