• RANJEET. M

India's retail market is one of the fastest-growing in the world and is quickly becoming one of the biggest economic sectors. Both the organized and unorganized retail sectors are included. Based on economic value, the Indian retail market is projected to be around US$600 billion, making it one of the top five global retail markets, accounting for 35% of GDP. With a 6% market share, organized or modern retailing is currently valued at $26 billion and is expected to rise at a compound annual growth rate of 40% to reach US$ 1.3 trillion by 2018. This industry is undergoing a period of transition, and "shift" or "change" are key components of its long-term viability. Additionally, retail marketing offers businesses a plethora of important options and brands nationwide as a result of shifting consumer habits, increased employment prospects, income, and customer awareness. Additionally, one of the causes driving the retail industry is the expanding middle class. As a result, this study examines the evolving trends in retail formats, the difficulties that both the organized and unorganized sectors face, and the prospects for the retail business in the future.

Retail Market, Unorganized Sector, Retail Industry, Challenges & Opportunities

"A STUDY ON RETAIL MARKETING SECTOR'S OPPORTUNITIES AND CHALLENGES IN THE CURRENT ENVIRONMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 3, page no.804-810, March-2017, Available :http://www.jetir.org/papers/JETIR1703135.pdf

"A STUDY ON RETAIL MARKETING SECTOR'S OPPORTUNITIES AND CHALLENGES IN THE CURRENT ENVIRONMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 3, page no. pp804-810, March-2017, Available at : http://www.jetir.org/papers/JETIR1703135.pdf