• Dr. Charan Kamal Walia

Development communication requires strategically planning and communicating via relevant and useful channels such as radio, newspapers or using traditional media. Radio can be the most useful channel for development communication because it reaches every sector of the country with less barrier and the best part about the channel is that, it is affordable, portable and easily understood to every person. So, disseminating information or using such channels to communicate with the audience help in achieving desired goals of the developmental projects. Where there is development there comes rural development as the priority area to look onto. Working for the betterment of rural areas also becomes more difficult when you’re having lack of resources. Rural development is nothing but putting efforts to increase quality education, infrastructure, agriculture and other facilities. Many times, lack of social awareness becomes a barrier in itself where surveys or interviews from local residents aren’t successfully conducted because people are less or not aware about things. There are many schemes and developmental programs initiated by the government to uplift the society. Some of the current schemes/programs/missions are Swachh Bharat Abhiyan, Jan Dhan Yojana, MNREGA, Beti Bachao Beti Padhao etc. All these schemes and programs go through various surveys in order to check the results and drawbacks of the scheme. These surveys, interviews or other results observing tasks let the government know about how effective a particular scheme is. This study revolves around the functioning of Beti Bachao Beti Padhao scheme initiated by Indian government which intends to empower girl education and help girls of the society getting basic rights. With thorough survey conducted in rural and urban area among married women, the results have been gathered in order to examine the awareness about the scheme among two different sectors.

Development, Government, Schemes, Girl child, Awareness.

"Awareness Regarding ‘Beti Bachao Beti Padhao’ Scheme Among Married Females", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 4, page no.645-666, April-2017, Available :http://www.jetir.org/papers/JETIR1704125.pdf

"Awareness Regarding ‘Beti Bachao Beti Padhao’ Scheme Among Married Females", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 4, page no. pp645-666, April-2017, Available at : http://www.jetir.org/papers/JETIR1704125.pdf