• Prof.M.Gangadhar

Rural promoting may be a developing thought, and also the marketers have completed the chance of growth within the market recently. The agricultural promoting gained its attraction because of its potentials. Because of increase in rural financial gain rural markets supply a good scope for a focused promoting effort within the rural incomes. Such incomes can increase quicker as a result of higher production and better costs for agricultural commodities. Any strategy for these markets ought to specialize in accessibility and affordability. Centered attention must be paid to promote analysis, key decision areas, issues and rural promoting atmosphere, to cut back the unsteadily in handling these markets. The companies are focusing additional on the wants and needs folks of individuals} living in{rural area| country| geographical area| geographic region} and are taking each attainable step to stimulate people to shop for merchandise and services and improve their resource.

Rural promoting, E-marketing, E-commerce

"A Comprehensive Study on E-marketing as Associate Degree Innovative Strategy for India’s Rural Markets", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 4, page no.667-677, April-2017, Available :http://www.jetir.org/papers/JETIR1704126.pdf

"A Comprehensive Study on E-marketing as Associate Degree Innovative Strategy for India’s Rural Markets", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 4, page no. pp667-677, April-2017, Available at : http://www.jetir.org/papers/JETIR1704126.pdf