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May-2017
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
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UGC Approved Journal no 63975(19)
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ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 12 | December 2025
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ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 12 | December 2025
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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JETIR1705122
Registration ID:
542088
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Title
The Impact of Storytelling in Brand Marketing
Authors
Abstract
This paper explores the role of storytelling in brand marketing, focusing on how narrative techniques influence consumer engagement and brand loyalty. Utilizing qualitative research methods, this study delves into various storytelling strategies and their impact on consumer perceptions and behaviors. By examining case studies and existing literature, the paper highlights the elements of effective brand storytelling and its significance in the digital age. The findings suggest that storytelling is a powerful tool for creating emotional connections, enhancing brand recall, and fostering long-term loyalty.
Key Words
The Impact of Storytelling in Brand Marketing
Cite This Article
"The Impact of Storytelling in Brand Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 5, page no.694-699, May-2017, Available :http://www.jetir.org/papers/JETIR1705122.pdf
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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"The Impact of Storytelling in Brand Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 5, page no. pp694-699, May-2017, Available at : http://www.jetir.org/papers/JETIR1705122.pdf
Publication Details
Published Paper ID: JETIR1705122
Registration ID: 542088
Published In: Volume 4 | Issue 5 | Year May-2017
Page No: 694-699
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1705122
Published Paper PDF: https://www.jetir.org/papers/JETIR1705122
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