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May-2017
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
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UGC Approved Journal no 63975(19)
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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JETIR1705128
Registration ID:
546680
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Title
INDIA’S RURAL MARKETING: PROSPECTIVE GROWTH AND DIFFICULTIES
Authors
Abstract
With a sizable demand base, the rural Indian market has excellent prospects for marketers. Nearly half of the country's income originates from rural areas, where two thirds of Indian customers live. Premium items do have a place, but it can be difficult to find and attract consumers in rural areas. As a result, these goods can be allowed to be purchased from the nearby urban center. Because they are larger than mass markets, rural markets are appealing. Products designed for these kinds of broad marketplaces will prosper and expand quickly.
Key Words
Rural marketing, Agricultural Inputs, Consumer Attitude, Strategies & Buying Motives.
Cite This Article
" INDIA’S RURAL MARKETING: PROSPECTIVE GROWTH AND DIFFICULTIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 5, page no.740-744, May 2017, Available :http://www.jetir.org/papers/JETIR1705128.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
" INDIA’S RURAL MARKETING: PROSPECTIVE GROWTH AND DIFFICULTIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 5, page no. pp740-744, May 2017, Available at : http://www.jetir.org/papers/JETIR1705128.pdf
Publication Details
Published Paper ID: JETIR1705128
Registration ID: 546680
Published In: Volume 4 | Issue 5 | Year May-2017
Page No: 740-744
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1705128
Published Paper PDF: https://www.jetir.org/papers/JETIR1705128
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