UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 4 Issue 7
July-2017
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1707082


Registration ID:
502942

Page Number

488-493

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Title

A CASE STUDY OF FACEBOOK SOCIAL MEDIA TOOL FOR ONLINE MARKETING

Abstract

The term "social media" refers to a category of computer-based technologies that enable users to share any and all types of content on publicly accessible online media platforms. It is web-based and gives customers the freedom to communicate their ideas and information to potential partners in a matter of minutes rather than days. Accessible through a computer or mobile device, social media may be used as a practical advertising tool for promoting the product or service, allowing businesses to rapidly acquire new clients. Facebook, Instagram, Twitter, WhatsApp, etc., are the most popular and widely used social networking platforms. Facebook, which has its headquarters in Menlo Park, California, is by far the most popular social media network used for digital marketing. Despite its humble beginnings as a platform for college students to connect with one another, Facebook has evolved into a full-fledged marketplace where users may buy and sell goods and services and promote themselves to potential clients. Facebook is a fantastic marketplace where one can get nearly any information, build brand identity, and increase client base, regardless of the size of the target audience. This research is to evaluate the efficiency of Facebook advertising among social media users. People who are Facebook users were surveyed for the research. One hundred people filled out a well-structured questionnaire to provide us with information. Both the chi-square test and a percentage analysis were used to make sense of the data.

Key Words

social media, social media marketing, Facebook, Facebook marketing, Facebook marketing strategies

Cite This Article

"A CASE STUDY OF FACEBOOK SOCIAL MEDIA TOOL FOR ONLINE MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 7, page no.488-493, July-2017, Available :http://www.jetir.org/papers/JETIR1707082.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A CASE STUDY OF FACEBOOK SOCIAL MEDIA TOOL FOR ONLINE MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 7, page no. pp488-493, July-2017, Available at : http://www.jetir.org/papers/JETIR1707082.pdf

Publication Details

Published Paper ID: JETIR1707082
Registration ID: 502942
Published In: Volume 4 | Issue 7 | Year July-2017
DOI (Digital Object Identifier):
Page No: 488-493
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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