• Dr. Nilesh Jaikishan Bhutada

The term "social media" refers to a category of computer-based technologies that enable users to share any and all types of content on publicly accessible online media platforms. It is web-based and gives customers the freedom to communicate their ideas and information to potential partners in a matter of minutes rather than days. Accessible through a computer or mobile device, social media may be used as a practical advertising tool for promoting the product or service, allowing businesses to rapidly acquire new clients. Facebook, Instagram, Twitter, WhatsApp, etc., are the most popular and widely used social networking platforms. Facebook, which has its headquarters in Menlo Park, California, is by far the most popular social media network used for digital marketing. Despite its humble beginnings as a platform for college students to connect with one another, Facebook has evolved into a full-fledged marketplace where users may buy and sell goods and services and promote themselves to potential clients. Facebook is a fantastic marketplace where one can get nearly any information, build brand identity, and increase client base, regardless of the size of the target audience. This research is to evaluate the efficiency of Facebook advertising among social media users. People who are Facebook users were surveyed for the research. One hundred people filled out a well-structured questionnaire to provide us with information. Both the chi-square test and a percentage analysis were used to make sense of the data.

social media, social media marketing, Facebook, Facebook marketing, Facebook marketing strategies

"A CASE STUDY OF FACEBOOK SOCIAL MEDIA TOOL FOR ONLINE MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 7, page no.488-493, July-2017, Available :http://www.jetir.org/papers/JETIR1707082.pdf

"A CASE STUDY OF FACEBOOK SOCIAL MEDIA TOOL FOR ONLINE MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 7, page no. pp488-493, July-2017, Available at : http://www.jetir.org/papers/JETIR1707082.pdf