• Purandar Gohain

The Matak community of Assam, rich in cultural and historical heritage, possesses a unique and diverse range of traditional food practices that remain largely unexplored in academic and entrepreneurial domains. This study aims to document and analyze the indigenous food traditions of the Matak community and explore their potential for fostering entrepreneurial ventures, especially in the context of sustainable rural development and cultural preservation. The primary objectives of the study are: 1. To identify and document the traditional food resources and culinary practices of the Matak community. 2. To assess the cultural, nutritional, and economic significance of these food items. 3. To explore the possibilities of transforming these indigenous food practices into viable entrepreneurial opportunities. 4. To examine the challenges and limitations faced in commercializing traditional food items while retaining their authenticity. A mixed-methods approach has been employed in this research. Both qualitative and quantitative data were collected through field surveys, interviews with elderly members, women practitioners, and local entrepreneurs within the Matak community. Focus Group Discussions (FGDs) were conducted to gather deeper insights into traditional recipes, preservation techniques, seasonal availability, and food-related rituals. Additionally, a market analysis was carried out to understand the demand and scope for indigenous food products at local and regional levels. Preliminary findings suggest that the community’s culinary practices are deeply rooted in ecological knowledge, seasonal cycles, and sustainable resource use. There is a growing interest among youth and local stakeholders to revitalize these practices through food processing, packaging, and small-scale enterprises. The study concludes that traditional food heritage can serve as a strong foundation for entrepreneurial growth, provided there is adequate support in terms of training, financial assistance, branding, and market linkage. Promoting the Matak community's indigenous food can contribute to cultural preservation, nutrition enhancement, and local economic development.

Matak, traditional food, culinary practices, Entrepreneurship, indigenous, Commercializing.

"INDIGENOUS FOOD TRADITIONS OF THE MATAK COMMUNITY: PROSPECTS FOR ENTREPRENEURIAL GROWTH", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 8, page no.750-756, August-2017, Available :http://www.jetir.org/papers/JETIR1708114.pdf

"INDIGENOUS FOOD TRADITIONS OF THE MATAK COMMUNITY: PROSPECTS FOR ENTREPRENEURIAL GROWTH", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 8, page no. pp750-756, August-2017, Available at : http://www.jetir.org/papers/JETIR1708114.pdf