• Prof.V.R.RADHAAKRISHNAN

This case study talks about the story of a first generation entrepreneur who ventured into a small trading business with a meager investment from his mother. Initially he has started business as a proprietorship concern in Chennai in the year 1992. The case study also talks about how the promoter of this concern struggled initially to establish his business and which one had warranted to convert the proprietorship concern into a partnership firm. They were (DSAs) direct selling associates for many domestic appliances include the reputed foreign brands established in India. The case study says how they took distribution rights of an International Brand and also wants to become a manufacturer of some domestic appliances. The case study brings to the forefront, how greedy people were after business grows many fold. This case study also highlights the drawbacks of statutory provisions of a partnership firm and closure of the partnership firm in the year 2000.

Entrepreneur, Proprietorship, Partnership, Direct Selling Associates, Domestic Appliances, International brand

"A CASELET ON RISE AND FALL OF AN ENTREPRENEUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 9, page no.428-430, September-2017, Available :http://www.jetir.org/papers/JETIR1709067.pdf

"A CASELET ON RISE AND FALL OF AN ENTREPRENEUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 9, page no. pp428-430, September-2017, Available at : http://www.jetir.org/papers/JETIR1709067.pdf