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June-2018
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
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UGC Approved Journal no 63975(19)
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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JETIR1709076
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182848
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Title
A study on effectiveness of promotional programs and its effects on consumer Perception
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Abstract
Sales promotion is one of the most important strategies that marketers are focusing nowadays and also it is one of the most important techniques in the marketing mix. Sales promotions are increasing day by day thanks to the rough competition and other developments that are taken place in the world as globalization and technological developments. Moreover, sales promotion is one of the most amazing tools that supports other marketing efforts as advertising to attract consumers.
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"A study on effectiveness of promotional programs and its effects on consumer Perception ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 9, page no.500-510, September 2017, Available :http://www.jetir.org/papers/JETIR1709076.pdf
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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"A study on effectiveness of promotional programs and its effects on consumer Perception ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 9, page no. pp500-510, September 2017, Available at : http://www.jetir.org/papers/JETIR1709076.pdf
Publication Details
Published Paper ID: JETIR1709076
Registration ID: 182848
Published In: Volume 4 | Issue 9 | Year June-2018
Page No: 500-510
Country: Alappuzha, Kerala, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1709076
Published Paper PDF: https://www.jetir.org/papers/JETIR1709076
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