UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 4 Issue 9
September-2017
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1709138


Registration ID:
530510

Page Number

925-931

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Title

A STUDY ON TECHNOLOGY AND SERVICE QUALITY OF BANKING SECTOR

Abstract

Technology-based self-service has greatly changed the way that service firms and consumers interact, and are raising a host of research and practice issues relating to the delivery of e-service which has become increasingly important not only in determining the success or failure of electronic commerce, but also in providing consumers with a superior experience with respect to the interactive flow of information. The use of technology in the delivery of banking services is becoming increasingly important as it is being employed to reduce costs and eliminate uncertainties. This research investigates the role that technology plays in banks and its impact on the delivery of perceived service quality. A sample of 201 electronic banking customers was taken and analyzed. The data collected was analyzed by use of frequency, percentage, ANOVA and correlation analysis, results indicated that consumers have perceptual problems with some aspects of electronic banking. Some strategic implications are discussed. Secure services as the most important dimension, followed by convenient location of ATM, efficiency (not need to wait), ability to set up accounts so that the customer can perform transactions immediately, accuracy of records, user friendly, and ease of use, complaint satisfaction, accurate transactions and operation in 24 hours

Key Words

Service Quality, Technology, Customer Satisfaction and Loyalty

Cite This Article

"A STUDY ON TECHNOLOGY AND SERVICE QUALITY OF BANKING SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 9, page no.925-931, September 2017, Available :http://www.jetir.org/papers/JETIR1709138.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON TECHNOLOGY AND SERVICE QUALITY OF BANKING SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 9, page no. pp925-931, September 2017, Available at : http://www.jetir.org/papers/JETIR1709138.pdf

Publication Details

Published Paper ID: JETIR1709138
Registration ID: 530510
Published In: Volume 4 | Issue 9 | Year September-2017
DOI (Digital Object Identifier):
Page No: 925-931
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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