• Dr. Bonisa Dave

In the era of globalization, businesses are increasingly entering international markets, necessitating the adaptation of marketing strategies to diverse cultural contexts. Cross-cultural marketing focuses on understanding and addressing the cultural differences that influence consumer behavior and preferences. This paper explores the critical aspects of cross-cultural marketing, including the theoretical frameworks, the impact of cultural differences on marketing strategies, and successful examples of companies that have effectively adapted their marketing approaches to various cultural settings. Through a comprehensive analysis, this paper highlights the importance of cultural sensitivity and customization in global marketing efforts.

Cross-Cultural Marketing: Adapting Strategies for Global Markets

"Cross-Cultural Marketing: Adapting Strategies for Global Markets", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 9, page no.944-951, September 2017, Available :http://www.jetir.org/papers/JETIR1709141.pdf

"Cross-Cultural Marketing: Adapting Strategies for Global Markets", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 9, page no. pp944-951, September 2017, Available at : http://www.jetir.org/papers/JETIR1709141.pdf