• Dr. P. Sujatha

Online banking has revolutionized the financial landscape, transforming the way individuals and institutions manage their finances. This paper delves into the multifaceted realm of online banking, aiming to elucidate its profound impact on both consumers and the banking industry. The exploration begins with an examination of the evolution and current state of online banking, highlighting its growth from a nascent concept to an indispensable facet of modern banking services. This paper dissects the various services offered by online banking, emphasizing convenience, accessibility, and the shift towards digital financial literacy. Additionally, the paper scrutinizes the repercussions of online banking on consumers, dissecting its influence on financial behavior, security concerns, and consumer empowerment. Moreover, it investigates how traditional banks adapt and transform in response to the rise of online banking, analyzing cost-cutting measures, service enhancements, and evolving customer relations.

financial landscape, transforming and Online Banking

"Online Banking and its impact", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 10, page no.955-964, October-2017, Available :http://www.jetir.org/papers/JETIR1710152.pdf

"Online Banking and its impact", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 10, page no. pp955-964, October-2017, Available at : http://www.jetir.org/papers/JETIR1710152.pdf