UGC Approved Journal no 63975(19)

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Published in:

Volume 4 Issue 11
November-2017
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1711191


Registration ID:
311563

Page Number

1179-1189

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Title

ADOPTION OF E-COMMERCE PRACTICES AMONG THEINDIAN FARMER, A STUDY OF PUNE DISTRICT IN MAHARASHTRA, INDIA

Abstract

In recent years e-commerce is gaining immense importance in agricultural sector in India. In Maharashtra 4 Agricultural universities and 76 agricultural colleges had led foundation in agricultural sector growth. Collaboration with different foreign country like Israel to facilitate contemporary methods of crop production for additional crop production set technological advancement in Maharashtra. Proliferation of internet technology and its availability has increased and easier access to Maharashtra Farmers. The study examined the response of U-Link Agritech Pvt. Ltd. working in the Pune District. The focus of study was to find response of farmers towards “direct-to-farmer” technology platform. This has been done by knowing farmers awareness level, attitude towards exiting e-commerce technology acceptance level. The study was conducted in Pune District. This study has contributions and managerial implications to the information system knowledge base as well as agricultural sector in India. The rate at which technology innovations like the internet information is adopted by consumers constitutes an important part of the technology change or integration The exploratory research design have been used for collecting secondary data like company sale order records ,books other record on the internet etc. while descriptive research have been used for collecting primary data

Key Words

E-Commerce, Agriculture, Information Technology, Direct to Farmer, Adoption

Cite This Article

"ADOPTION OF E-COMMERCE PRACTICES AMONG THEINDIAN FARMER, A STUDY OF PUNE DISTRICT IN MAHARASHTRA, INDIA ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 11, page no.1179-1189, November-2017, Available :http://www.jetir.org/papers/JETIR1711191.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"ADOPTION OF E-COMMERCE PRACTICES AMONG THEINDIAN FARMER, A STUDY OF PUNE DISTRICT IN MAHARASHTRA, INDIA ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 11, page no. pp1179-1189, November-2017, Available at : http://www.jetir.org/papers/JETIR1711191.pdf

Publication Details

Published Paper ID: JETIR1711191
Registration ID: 311563
Published In: Volume 4 | Issue 11 | Year November-2017
DOI (Digital Object Identifier):
Page No: 1179-1189
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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