• DR. MALA RAM BANSAL

CSR plays a pivotal role in enhancing a company’s competitive edge, creativity, fostering innovation and strengthening its reputation among consumers, employees, business partners, government bodies and non-governmental organisations. With globalization on the rise, brand value and goodwill are becoming more significant than market volume. There are only a few studies that highlights the value of organizations extending beyond just financial metrics to both internal and external dimensions. As a strategic business approach, CSR is gaining widespread recognition. It is important for companies to have a structured framework to effectively implement CSR initiatives. The broad interpretation of CSR often leads to confusion, making it challenging for businesses and professionals to grasp its exact scope. CSR is often confused with other concepts, such as business ethics, cause-related marketing, philanthropy or corporate citizenship. Although CSR has some similarities with these concepts, it still differs significantly from them and cannot be used interchangeably with them. The introduction of CSR into business operations offers substantial benefits, contributing to economic, social, and environmental goals with a long-term perspective. Getting involved in CSR brings positive results fastening on economic, social and environmental objects with longer-term perspectives. Based on that, the concept of CSR is rapidly being introduced in companies in India.

Corporate Social Responsibility, CSR, issues, challenges, remedial measures

"CORPORATE SOCIAL RESPONSIBILITY: ISSUES & CHALLENGES FOR INDIAN COMPANIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 11, page no.135-140, November-2017, Available :http://www.jetir.org/papers/JETIR1711250.pdf

"CORPORATE SOCIAL RESPONSIBILITY: ISSUES & CHALLENGES FOR INDIAN COMPANIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 11, page no. pp135-140, November-2017, Available at : http://www.jetir.org/papers/JETIR1711250.pdf