• MOHD RAFIQ GADOO

Tourist satisfaction and destination loyalty are indispensable tools which are used to measure the tourist’s attitude concerning the destination. Loyalty is concerned with the likelihood of a customer returning, making referrals, providing strong word-of-mouth, as well as providing references and publicity. The aim of the study was to analyse the tourist satisfaction and destination loyalty of tourist visiting Dachigam National Park. The data has been collected through a well designed questionnaire using 5-point likert Scale from 130 respondents, selected by adopting simple random sampling technique. The data analysis is based on the suitable statistical tools. The result of the study indicated that most of the tourists were satisfied and willing to revisit again.

Satisfaction, Loyalty, Dachigam, Tourism.

"Analysis of Tourist Satisfaction and Destination Loyalty: A study of Dachigam National Park ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 12, page no.425-427, December-2017, Available :http://www.jetir.org/papers/JETIR1712079.pdf

"Analysis of Tourist Satisfaction and Destination Loyalty: A study of Dachigam National Park ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 12, page no. pp425-427, December-2017, Available at : http://www.jetir.org/papers/JETIR1712079.pdf