UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 4 Issue 12
December-2017
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1712117


Registration ID:
171162

Page Number

634-635

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Title

Electronic Word-of-mouth: Perseverance and Adversity

Abstract

Electronic Word-of-mouth (eWOM) is important information affecting consumers’ online buying behavior because of this word-of-mouth has shifted to the digitalized world and a new term has been developed, namely electronic word-of-mouth. Electronic word-of-mouth has been recognized to generate the same benefits to companies as word-of-mouth. Due to the growth of the Internet and social networking sites, electronic word-of-mouth has the power to reach more people and is therefore perceived as more influential.

Key Words

Electronic Word-of-mouth (eWOM), word-of-mouth, consumers’ buying decision.

Cite This Article

"Electronic Word-of-mouth: Perseverance and Adversity", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 12, page no.634-635, December-2017, Available :http://www.jetir.org/papers/JETIR1712117.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Electronic Word-of-mouth: Perseverance and Adversity", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 12, page no. pp634-635, December-2017, Available at : http://www.jetir.org/papers/JETIR1712117.pdf

Publication Details

Published Paper ID: JETIR1712117
Registration ID: 171162
Published In: Volume 4 | Issue 12 | Year December-2017
DOI (Digital Object Identifier):
Page No: 634-635
Country: Pune , Maharashtra, (India) .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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