• Deepratan Singh Khara

Indian farmer has always been vulnerable to the uncertainties of price mechanism of his agriculture produce. But the major issue for the farmer is to fetch adequate price for his produce and major impediment in getting fair price is the absence of proper marketing. This paper examines the role of various marketing reforms and how they evolved affecting the Indian agriculture with special reference to the recently launched Electronic National Agricultural Market (E-NAM). E-NAM is platform for a unified national electronic market bringing interconnectivity between sellers and buyers of different mandis/market yards across country. This paper attempts to understand the benefits and challenges of E-NAM and the current status of the 13 enrolled states, which have taken lead in integration of markets, especially the case of Haryana state.

Agriculture Marketing, E-NAM, Mandi reforms.

"EVOLUTION OF INDIAN AGRICULTURE MARKETING AND E-NAM: A NEW AGE AGRICULTURE STRATEGY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 12, page no.387-392, December-2017, Available :http://www.jetir.org/papers/JETIR1712233.pdf

"EVOLUTION OF INDIAN AGRICULTURE MARKETING AND E-NAM: A NEW AGE AGRICULTURE STRATEGY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 12, page no. pp387-392, December-2017, Available at : http://www.jetir.org/papers/JETIR1712233.pdf